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The web page has the following in the web page, "Follow El Ranchero on Twitter." We saw that the web page also stated " Bold Flavors, Fresh Ingredients." It also said " Since 1993, El Ranchero Mexican Restaurant has been serving the freshest, most authentic Mexican cuisine around. Using the highest quality ingredients available, each dish is expertly crafted from scratch and served hot. Stop by one of our two Hagerstown locations to experience deliciously prepared dishes and the best customer service in town!." The header had mexican food as the highest ranking optimized keyword. This keyword is followed by mexican restaurant, tacos, and burritos which isn't as urgent as mexican food. The other words elranchero-restaurant.com uses is hagerstown maryland. md is included and will not be understood by search engines.